Total Fan Base
82.4M
↑ 4.2% YoY
Superfan LTV
$4,820
↑ 12% YoY
Avg Engagement Score
68.4
↑ 3.1 vs LY
Sponsorship CPV
$0.42
↑ 8% (premium)
FAN SEGMENTATION GRID
LTV by engagement tier × consumption channel · synthetic
In-Stadium
Streaming
Linear TV
Social
Merch
Superfan
$4,820
$3,140
$2,420
$1,840
$1,420
Engaged
$2,180
$1,640
$1,240
$920
$680
Active
$840
$640
$480
$340
$240
Casual
$280
$220
$180
$120
$80
Sponsorship Insight
Superfan in-stadium LTV is 17× casual social-only LTV. Sponsorship pricing should reflect the engagement-channel intersection, not just total reach. In-stadium superfan inventory is materially under-priced at current rate cards.
SEGMENT SIZE
Fans by engagement tier · millions
CHANNEL CONSUMPTION
Average hours per week · all tiers
Match-Day Attendance
48.2K
↑ 8.4% vs LY
Avg Spend per Fan
$84
↑ 12% YoY
F&B Capture
62.4%
↑ 3.2pp YoY
Member Renewal
87.1%
↑ 1.8pp YoY
IN-VENUE SPEND BREAKDOWN
Per-fan average · last 8 home matches
MATCH-DAY ENGAGEMENT FLOW
Stadium visits → app open → next-match conversion
Conversion Insight
First-match attendees convert to next-match at only 24%. Targeted offers within 48 hours of attendance lift conversion to 41%. Recommended action: personalized first-game follow-up with data-driven seat pricing.
FY26 Revenue (proj.)
$1.84B
↑ 14.2% YoY
Sponsorship Revenue
$840M
↑ 18.4%
Media Rights
$612M
↑ 9.2%
D2C Streaming
$248M
↑ 32.1%
REVENUE BY SPORT × CHANNEL
FY26 projection · all properties
| Property | Sponsorship | Media Rights | D2C | Match-day | Total | Growth |
|---|---|---|---|---|---|---|
| NFL Properties | $420M | $340M | $84M | $148M | $992M | +12.4% |
| Cricket Australia | $180M | $148M | $72M | $78M | $478M | +18.2% |
| UEFA Programs | $148M | $94M | $48M | $22M | $312M | +22.1% |
| F1 Properties | $92M | $30M | $44M | $8M | $174M | +38.4% |
CROSS-SPORT FAN OVERLAP
% of fans engaged with multiple properties
Cross-Sell Opportunity
F1 × UEFA fan overlap of 32.4% is the highest cross-property pair. Joint sponsorship packaging across these properties is materially under-utilized at current commercial structure.